Klarna has introduced a new price comparison tool which enables consumers to compare products and prices across retailers.

Alongside its price comparison tool, which allows shoppers to filer product by colour, availability, price and shipping options, the company is also launching a new video content feature for content creators to connect with retailers.

Customers will be able to view unboxing videos and tutorials in the app.According to Klarna, 62 per cent of Generation Z shoppers prefer video content over static pictures when shopping online.

‘Klarna Spotlight’, its new launch format including a number of new releases, will also feature preloved items and allow customers to see the amount of CO2 emissions produced by products.

Commenting on the news Sebastian Siemiatkowski, co-founder and chief executive of Klarna said: "Consumers have extremely high expectations around how they shop and pay. Whether they prefer to pay immediately, pay later, or pay over time, Klarna enables 150 million people around the world to buy with more confidence, while saving them time and money along the way."

He added: “But payments only solve one part of the puzzle. The new products revealed today mark a major milestone in Klarna's evolution to becoming a place where consumers and retailers can now search, discover, and create. From inspiring product discovery all the way to delivery tracking, digital receipts and seamless returns - we are powering e-commerce and accelerating trade across the world."

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